Marketing 2.0 ® - Defined & Developed

Stop Bleeding Your Budget

2010-06-07T09:50:00.000-07:00

One of the most common mistakes made by business owners today is where to spend marketing dollars. The ever so common strategy of throwing money at an idea and seeing if it sticks can bleed a business dry very quickly. Most small business owners are so concerned about getting new business that they never ask the important question of "will this produce a viable return on my investment?"

Before you spend your hard earned money on a particular marketing/advertising campaign, here are some important factors that need consideration:

Complete a Cost vs Return On Investment (ROI) analysis
1. How many sales will it take to make up cost (this number should be fairly low)?
2. If you can't make a ROI, will it have an impact on your branding or positive effect on future business?
3. Establish turn around time. How quickly will you get a return once you spend the money?
Qualify target market
1. Is it the right market?
2. Do they have the spending power to buy your product or service?
3. Is there a current need or demand?
Determine relevancy (just because it worked 5 years ago, doesn't mean it will work today)
Establish competitive edge
1. Why should they buy from you instead of the other guy?
2. Do you present a clear value over your competitor?
3. Is that value important to your market?

Here are some other basic ways to qualify your marketing or advertising strategies:

Determine whether or not you would be influenced as a customer by the medium you are planning to use. No matter how great of a deal it is, if your target market is not interacting with that form of media then you will not get your return on investment.
When was the last time you used a physical phone book to find anything? Chances are that unless your customer base are the elderly and/or they do not have internet access, then you are wasting your money. Kindly tell the yellow pages rep to stop calling.
Radio advertising can be costly, however, a well placed ad that targets your specific market can have some great influence in acquiring new customers. Make sure you get specifics on the stations demographics and times the ad will air; this will quickly let you know whether it will be worth you time and money.
If your competitor has been doing it for years, chances are that it is working for them.
Direct mail does work for certain industries, however, the average ROI is usually only 1%-5%. Unless the direct mail is going out to your specific target market, you are probably not going to get the results you are looking for.

A good rule of thumb when considering spending money on a particular campaign is to listen to your instincts. If you have any doubts that it will work, then those doubts probably have merit. It doesn't matter who you are advertising with or what medium your are marketing through, everyone want your advertising dollars. Don't give in just because they say it will work, do your homework first. The advertising sales reps will always have a reason why it is urgent that you take action.

Ultimately, a good marketing firm will help you maximize your marketing/advertising dollars and help you receive a great ROI.

Defining Marketing 2.0

2010-02-08T09:25:00.000-08:00

Over the last few years, the term Marketing 2.0 has made an impact in how businesses see marketing today. With no real definition in place, it has come to mean different things to different people. We have seen Marketing 2.0 mean everything from issues surrounding relevance to tapping financial resources and, of course, referencing social media. Although these points are important to a Marketing 2.0 world, it leaves a lot unsaid because those points only communicate about one specific element of Marketing 2.0.

It is true that there is a fundamental shift in marketing and that there needs to be an absolute definition and model of what Marketing 2.0 exactly is. Marketing Medley, a full-service marketing firm located in Roseville, CA, spent several years researching and strategizing how to describe this shift that was beginning to take place in marketing. What was discovered? It was not directly related to anything new or things that were not already in place, but more importantly how to use existing strategies, both web-based and print-based, in a more effective and efficient manner. While it is true that there are some newer marketing resources such as social media and mobile technology, any savvy marketing professional should never place all their eggs in one basket, as it were.

Every technology enthusiast and web savvy marketing professional can get very excited about new ways to market their clients or company, which can be highly profitable if timed properly. There is, however, also a danger in narrowly focusing all ones resources into using only one media source for promotional purposes.

Enter the world of Marketing Medley, who successfully implemented a complete synergy of all marketing elements, which they call Marketing 2.0®. Admittedly, they say they went through a few different definitions for Marketing 2.0® but it was more a change in wording than an actual change in definition. The definition has remained true to their original in describing how marketing was shifting into a synergistic blend of elements:

A marketing model that completely integrates traditional methods, print-based media and web-based marketing in a way that is more effective and more efficient.

An important discovery while implementing this new marketing shift was that by making every element of marketing more efficient, it lowered the cost of services and in the marketing industry, time really does equal money.

After defining Marketing 2.0®, Marketing Medley next needed to identify and categorize what elements belonged inside this synergistic model. After recognizing the core elements such as graphic design, web development and marketing/advertising, there were other items that were definitely part of marketing but did not fit directly into those core elements. They identified a total of 8 elements that cover all areas of marketing.

• Graphic Design
• Web & Mobile Development
• Search Engine Optimization
• Databases/Applications & Integration
• Brand Identity & Public Relations
• Advertising & Marketing
• Interactive Media
• Social Media

To help visualize the concept of synergy with these 8 elements the following model was created:

It is believed that every aspect of marketing is covered in one of these 8 elements. Although Marketing Medley has tried to discover any flaws in this model, both responses from clients and the effective results seem to prove that this model is as effective and efficient as it’s definition describes.

To learn more about Marketing Medley and what they are doing to advance marketing in today’s world, visit their website at http://www.marketingmedley.com/ or visit their blog to see what the latest news is at http://newmarketingera.wordpress.com/

Marketing 2.0 Extreme

2009-07-09T16:16:00.000-07:00

Marketing 2.0 is changing the face of the marketing landscape throughout the country and has even reached internationally. The synergy of blending all aspects of print based marketing as well as web based marketing into a single well oiled marketing machine is an attractive model for businesses of all shapes and sizes. Added to the strength of the Marketing 2.0 model is the foundation of services being not only very effective but also highly efficient and much more affordable than traditional marketing strategies.

As the developer of the Marketing 2.0 ® model, Marketing Medley LLC is reinventing how marketing is provided to clients. The strategies that are being used to accomplish this contain four main parts. The first is efficiency. Efficiency in marketing allows for lower cost, expedited services and a significantly more synergistic blend of marketing elements like web development, graphic design, and SEO. The more efficient a marketing company is, the easier it is for them to lower the cost of services while still being highly profitable. The speed aspect of efficiency is obvious. Imagine if clients were able to receive completed services within weeks instead of months; the marketing company would look like heroes.

The second is the effectiveness. The service has to be effective and without compromise. Many “marketing” companies out there that provide web design, graphic arts and other such services often do not have a true marketing background. Without looking at the services they provide from a marketing professional point of view, they are doing their clients a complete disservice. It is important to know that just because the design looks great doesn’t mean that it will be effective.

The third part is affordability. Making services affordable to clients and not bankrupting them on their marketing services will allow you to not only get consistent referrals from existing or past clients but also maintain them as well. Marketing should always be done from the perspective of how to grow the clients business and not how to grow the marketing company’s bank account.

The final part is how the services are provided. Traditionally most marketing firms provide piecemeal work on a per project basis. Usually there is an initial deposit, and then the marketing firm does the work and bills the client at the completion of the project. Alternately, some marketing companies have a budget to work from and keep coming up with projects for the client to provide marketing and continuously bill the client for as much as they can within the budget. Marketing Medley LLC, however, is doing it completely differently by spreading the cost of full service marketing over a twelve-month period. This sets a specific budget for the client and usually makes it very easy for small to medium sized business to be able to afford a complete marketing team rather than only hiring one person in the office. It also includes all aspects of marketing including web, print, graphics, hosting and enewsletters, etc. into one plan. Marketing Medley LLC has found that most business are able to increase their marketing strategies while decreasing their cost significantly.

Marketing 2.0 ® is changing the marketing industry. Shouldn’t your marketing company be part of the change?

Marketing 2.0 is Now Trademarked

2009-03-30T14:58:00.000-07:00

This week the U.S. Patent & Trademark Office approved the trademark for Marketing 2.0® to Why Not Design.

Marketing 2.0 ®, a popular buzz term in the marketing industry, has been described in very diverse ways to convey a next generation of marketing. Though no company has been able to successfully describe Marketing 2.0 ® in any specific terms, Why Not Design set out to develop a definitive description and design an entirely new business model around this highly efficient and effective concept. Additionally, Why Not Design wanted to set high standards by setting a new precedence for client fulfillment and expectations related to their marketing and other related business needs.

The success of this new model has been exemplified through Marketing Medley LLC, a limited liability corporation formed by Why Not Design to prove the viability of Marketing 2.0 ®. The success of Marketing Medley has been outstanding and the feedback from clients has been extremely positive.

Marketing 2.0 ® is described as a marketing model that completely integrates traditional print media and online marketing in ways that are more effective and more efficient..

Marketing Medley LLC is based in Roseville, CA and has been serving clients for over 20 years as Why Not Design. Marketing Medley LLC is a proud member of the Roseville Chamber of Commerce, a member of the BBB and is continually seeking ways to serve the surrounding communities and the greater “global” community.

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What is a Marketing 2.0 ® Specialist?

2009-01-07T14:50:00.000-08:00

In regards to Marketing 2.0 ®, it is important to understand what goes on in the office from an internal perspective and not just to the end client. Any company that is a certified Marketing 2.0 ® Specialist must meet certain criteria to qualify the title. The obvious and most important aspect is, of course, to provide all aspects of the Marketing 2.0 ® model to the clients with a level of expertise. On the surface this seems apparent but there are few companies that can boast a proficiency in all areas of the model.

What is even more important in being a Marketing 2.0 ® Specialist is that the company follow the most essential part of the definition of Marketing 2.0 ® which says that the services provided are effective, efficient and affordable.

Being effective as a Marketing 2.0 ® company means that not only does the services produce effective results in the short term, it also produces long term results that maintain an effective source for business. Effective also means that there are continued residual results even after the strategy has been discontinued. Effective marketing strategies require companies to be well organized in not only the timeliness of the marketing but in maintaining and tracking as well. This leads us to efficiency.

An efficient marketing company has a significant edge over their companies because efficiency in marketing means lower costs from an internal perspective and so savings can be extended to the end client. The principle aspect of efficiency is how marketing is conducted from an internal office perspective rather than the efficiency between company and client. This is not to say that that relationship is not important, but it is of less importance than maintaining an efficient working environment inside of a marketing company. A truly efficient marketing company can more readily provide a significantly more affordable service to their clients.

Affordable is an important keyword especially in these rough economic times. It is imperative that any marketing firm seek to be as affordable as possible when many businesses seek to cut costs and look to outsourcing their marketing needs. It makes sense from a simple economic stand point to hire a company to provide marketing services for $35,000/yr instead of having only one single marketing expert in-house being paid $60,000/yr. Besides cutting the base cost the savings extend to not having the liability of another employee, taxes, workers compensation, payroll and space. On the other end, an affordable Marketing 2.0® company can provide a team rather than one person and without the liabilities that an employee produces. Effective and efficient services produce affordable marketing strategies for clients.

The final element of a true Marketing 2.0 ® Specialist is that the company must be green. It is important to understand being green is not just about the environment. It also means that you, as a marketing company, are saving energy which is yet another way for your company to be more affordable for your clients or, at the very least, more cost efficient making you more profitable.

To learn more about the elements of a Marketing 2.0 ® company, click on the links on the right and discover the next revolution in marketing for the 21st century.

Discover Marketing Medley, the first true Marketing 2.0 ® Specialist.

International Language Translation

2008-10-21T12:59:00.000-07:00

We live in a diverse and multilingual marketing environment. Today's successful businesses are adding language options to their websites, creating alternative marketing collateral that reflects not only the language of other targeted demographics but also reflects the culture as well. Even in the United States their are many subcultures in various parts of the country that need to be catered to in which marketing strategies need to be adjusted accordingly.

Even though language translation is not part of the Marketing 2.0 ® model, it is still a very relevant and important aspect of marketing in today's international business world. Language translation comes in many different forms and levels of accuracy. What many business folk do not realize is that a simple translation from a website that offers those services (i.e. babelfish.yahoo.com/) usually translate literally and will miss cultural or dialect differences that are essential for delivering accurately translated material for marketing. For instance, Castillan Spanish is very different than Mexican Spanish in both cultural grammar, verb conjugations and stylization. Even in the English language between British and American there are distinct differences that will make a huge impact on marketing to either specific culture.

Every company that plans to go international or is currently doing business internationally should consider having a definite plan of how they approach translation and interpreting needs for their marketing strategies. Even businesses that only do business in California should consider adding Spanish, Russian or any of the many Asian languages common to the state. There are opportunities that all around us even if they are in a different language.

Important News for Business Start-ups

2008-10-16T11:24:00.000-07:00

After covering all of the elements of the Marketing 2.0 ® model, I realized that I needed to address how all of the elements fit together and what it means for new business start-ups. There has been an enormous amount of new business start-ups in recent years but the economy is threatening to stifle some budding new companies from ever bearing fruit. The new Marketing 2.0® model allows for business start-ups to have the benefit of a complete marketing department for usually less then the cost of a single employee. What is even more significant is that the cost covers a team of people that are experts in their individual fields rather than having only one or two employees that are experts in a couple areas and are just getting by in others.

This makes complete economic sense. If you are going to start a new business and you have minimal resources, what is the most important area in which money should be spent? The easy answer; marketing. If companies do not let others know they exist, then they are usually doomed to fail. Marketing in one form or another is an always essential ingredient to a new business' success. Of course this is true for seasoned businesses as well. In the case of new business start-ups however, the need is much greater seeing as most new businesses fail within the first two years.

By utilizing a company that provides Marketing 2.0 ® plans, new businesses can get important marketing elements covered like logos, web development, marketing collateral, search engine optimization and other strategic marketing all in one place.

For a resource on a Marketing 2.0 ® provider visit Marketing Medley dot com

Search Engine Optimization - SEO

2008-09-17T11:52:00.000-07:00

Search engine optimization today is not what it was when it first began. SEO is now a very fine art that is truly understood by very few people. Originally search engines would search sites based on content which anyone could manipulate by adding a load of invisible or visible keywords on the site. When META tags emerged on the scene, it helped a little but only for those who played by the rules. Of course META tags have become abused just as well. Though keyword rich content on your website plays an important role it is no longer the sole player in determining search engine ranking, especially in the case of Google.

Google, the search engine king, has radically changed how websites rank by raising the level of importance of incoming links to a site. This basically equates to a high tech popularity contest in which it is believed that if lots of websites are linking to you then you must be the most relevant and frequently visited website. Though there is some flaws in this, it does however bring up the most relevant websites that I am searching for most of the time.

Newcomer, Cuil, has gone back to the original ranking based on content and has a very slick new user interface with a better "visual" appeal than Google. That being said, it doesn't, however, seem to be very good at providing truly relevant content when doing searches. On Cuil, for example, I search for "mobile providers" and there were no links to any of the major mobile providers in the country like AT&T, Verizon, Sprint, AllTel or T-Mobile. Even in the "explore by category" it didn't give links to them. Additionally, from a pro family standpoint, Cuil dangerously has pictures with each link and even if the filter is on it is not perfect and shows porn in the search without a way to block those pictures from innocent eyes. Cuil has a good start but definitely has a way to go in "revolutionizing" the way search engines work.

SEO has 8 major elements that must be covered in order to satisfy the majority of search engines including Google.

Identification of keywords based on 4 areas of research
Creation of 4 key META Tags based on keywords
Optimized page(s) based on keywords in 4 core components
3 step process to Search Engine Submission (SES
Build a 4 tiered structure for Resource Directory
Reciprocal Linking Program that involves 6 crucial components
A complete online marketing campaign that includes the 3 the most critical mediums
Continual follow-up, editing and oversight to maintain SEO integrity

If all of these elements are followed then there will be marked improvement in the search engine results for that website, however, there are still other import rules to follow about each of those elements to be the most effective and to keep the site from being penalized. SEO will always be a very important part of marketing and helping to make your company website visible to web users. Search Engine Optimization is definitely a key component of Marketing 2.0 ®

Social Networking and Blogging

2008-09-10T13:13:00.000-07:00

It would seem that almost everyone that is web savvy has a MySpace, Facebook or some other social networking page about themselves or business. We live in a society where there is no longer any privacy and the fascination with spying into the lives of others is very popular. Some of the top TV programs are reality shows that open up peoples lives to the public. Social Networking sites have become an essential item when it comes to marketing yourself because it is a voyeur camera into your life or companies life.

Blogging is also a great way to add visibility to yourself as well. Blogging has become increasingly more popular over the last few years and has found its way into the web marketing arena as an essential ingredient for promoting a company. The use of a blog has been found to be of significant benefit to improving search engine optimization. The more open doors that lead to your website the better. Most search engines, like Google, rank sites according to link popularity and secondly by how relevant those links are to your website. Since the likelihood of your company blog being 100% relevant to your website, it stands to reason that a link to your site from your blog is essential.

Both Social Networking and Blogging are time consuming, which is, of course, the down side of its use. That being said, though, having someone that is dedicated to maintaining them on a daily or weekly basis is far more advantageous than not having any at all. The most important aspect of using blogs and networking sites is you get to control the content and manage the image of your company instead of letting your competition do so.

I personally believe that every company should have some portal to let people know who they are and what their mission statement is. This prevents other from making false assumptions and statements that are less than flattering to your company. The visibility and SEO opportunities are great and help market your company for free.

Social Networking and Blogging are an important element of the Marketing 2.0 ® model.

Brand Identity and Corporate Identity

2008-09-03T14:27:00.000-07:00

Identity comes in many forms in the business world, though, not all are positive. Building an identity for your brand or company face is essential to achieve a visible presence in the market place. Your identity tells potential customers or clients who you are, what kind of reputation you have, quality of service, geography covered by you, name or logo recognition and much more.

When people look at an ad in any form of media, do they recognized you? What kind of thoughts go through the minds of people that see your name or a logo that identifies you? Is your logo or name even definable at all? All these questions are imperative to ask when considering how you will begin building your brand identity.

I believe that you should start with what your greatest strength is (i.e. what is your company best known for) and build a stronger awareness with your current client base and have them become evangelists for you company. Your clients are already happy and positive about this strength so it becomes a fairly simple transition to do.
Capitalizing on what you currently have that is doing well requires little to no change at all. If you are a new business then you need to analyze what you think you greatest strengths will be and build on that.

Your second aspect of your identity is to identify your greatest weakness (i.e. the source of your clients biggest frustration) and begin correcting it. This is the time for you to completely revamp your current standards and use the opportunity to relaunch your marketing campaigns. I have known many companies that have had clients that really want to be loyal but because of a certain aspect, the client begins using the services of a different company. You would be surprised at how many clients you could regain if you corrected this major weakness. New businesses should always do a self analysis of their weaknesses after a year or two of being in business. If you identify a weakness early on then you can easily get it corrected before it becomes habit in the company.

Once these internal aspects are out of the way you need to begin helping people to easily identify your brand over all others out in the market. This is done by creating a unique logo, catchy slogan, innovative name that gets people asking what it is (i.e. VUDU) or maybe a jingle that gets stuck in your head. All of these things are great ways to get people to identify you but you also need to make sure that there is a relation between your identity within the market and what you are known for. An example is "Just do it"®. Everyone recognizes this as the Nike® slogan but people also then associate Nike® with quality and comfort. This identifies them in the market and provides a positive outlook for their products.

It is clear that many companies often forget to establish a positive view of themselves to clients and only become recognizable as a name or face. The reputation of a company is of far greater importance than a catchy slogan or a fancy logo. Amazon.com for instance has been able to market itself well with no slogan, a boring (mostly text) logo and really nothing that would grab your attention, however, their consistency of having their name everywhere and having a reputation of great deals on books and other merchandise on an easy to use website was a powerful enough identity for them to be successful.

When looking for a company to align with for building your identity make sure that it understands both the internal and external aspects of a healthy brand identity. Look for a company that is not just web oriented but print based as well.

Here are the 7 keys to successful brand or corporate identity:

Internal Health - how do your employees view your company
Client Perception - how do your current clients see you
Findability - are you easily found by those that have heard of you
Visibly Identifiable - when you are found, do people instantly know who you are or what you provide
Industry Reputation - how do industry professionals view your company
Company Reputation - how do potential clients view your company
Competition Reputation - how does your competition see you (are you just hated, ignored or a role model to follow)

Finally in order for all these things to work you must have a great marketing plan to implement. Web based aspects like search engine optimization, e-newsletters, affiliate programs, etc are a great way to start because of the lower cost but make sure you cover all your print media as well. Everything from business cards to magazine ads and even television must be thought of as tools to get your identity out there. Branding never has an end; it is always ongoing and should be re-analyzed every so often to improve effectiveness.

Web Marketing vs Print Media

2008-08-28T15:37:00.000-07:00

In the world of yesterday, print media was the only major type of media (besides the high cost of television) that most marketers would use to advertise their product or service. Whether it was newspaper, magazines, yellow pages advertising or fliers, the same ad could be used between the types of media because it was all print. The trouble with all print media is in the area of accessibility and cost. Potential clients without a subscription to the newspaper or magazine never would see your carefully designed ad.

In the world of today's marketing there are two major types of media; print media and web-based media.

The internet has completely and radically changed how marketing is done. Although most homes have some kind of internet service that they pay for, you can find free internet access at many locations throughout most major cities. The internet is a free network of every kind of product or service that anyone could want. Free classifieds like craigslist.com provides a way for marketers and seekers to connect without a cost to either side. With the ease at which the internet is accessible and the fact that there is little to no cost to find information, the internet has become a powerful form of media indeed.

The reality is that now there is about a 50/50 ratio in which a company's marketing budget should consist. Companies that only market via the internet find great cost savings but lose a tremendous amount of visibility and opportunities that are available only in the print media world. Alternately, companies that advertise via print-based media only have exorbitant overhead costs for marketing that can bankrupt their operating budget. The positive side, though, is very high visibility. Although many marketing firms believe that their is a war between these two types of media, the truth of the matter is that both are equally important in marketing today.

Marketing 2.0 is the key that helps unite these two very different sides of marketing and allow them to work seamlessly as a whole. By working with a Marketing 2.0 specialist you will find significantly lower costs paralleled by significantly higher results in your marketing endeavors. Consult with a marketing 2.0 expert today to strategize a better balance to your marketing budget.

Databases, Applications & Integration

2008-08-14T10:34:00.000-07:00

In the new marketing 2.0 model, databases play an enormous role in allowing the use of both applications and the integration of online tools. Although not all applications use databases to function, many web applications could not function without it. Programs like PHP / MySQL can access over 10,000 rows of data in about 3 milliseconds making it possible for web applications to function quickly and effectively for users. When it comes to client interaction, databases are everything. Databases make it possible for internet users to login to a website account (i.e. YouTube), provide directions and maps to locations (i.e. Google Maps), have your own profile on a social networking site (i.e. MySpace) or even book a flight, hotel or car online (i.e. Surficity Travel) and these are such a few examples.

Integrating Excel spreadsheets or Word documents or other local data from an office onto a web based platform allows for much easier use and accessibility. If someone wanted to pull up data for a file they have been working on, they can just log in from any computer and retrieve that data without any special software or the need to drive to the office. In a world where information is king, the speed and ease at which you can access that information is key to any business' success.

Most websites that allow client interaction are usually database driven. As you browse the internet you can tell if a website is using a database to generate data by the extension it is using at the end of the url. Some examples of common extensions are php, asp, aspx, jsp and cfm. Companies that have chosen to convert their website to a database driven application find that they are able to streamline business, increase efficiency and most importantly users tend to stay longer on dynamic pages than static pages. This means that the company can save money and increase sales volume at the same time; a win win situation for any business.

User Interaction

2008-07-30T12:22:00.000-07:00

When it comes to marketing, more specifically for your website, companies need to take into consideration that an interactive component will keep a potential client on the website longer than a static site with just information. Users want to "use" websites not just read them. It is easy to see how a uniquely tailored web application on a companies website will draw more traffic and will have more opportunities to acquire more clients. When users find an application they find useful on the web they usually tell several people and even email their friends or colleagues with the link to that website.

Visit here for an example of a very simple web application which allows a little interaction: Periodic Table

Web applications vary immensely in nature from gadgets to forms and shopping carts to email marketing. Most savvy web developers are now building their websites to be database driven to accommodate the use of more interactivity. The very form that I am writing this blog into is a web based application too.

An important question for any company that has a web presence or wants to have a web presence should be, "what kind of web applications can help get me more business?". So if you want to be seen and be known, get interactive on your website.

Synergistic Marketing

2008-07-24T11:13:00.000-07:00

Corporations both large and small and businesses of all kinds have been looking to find a way to bridge all the different aspects of marketing together into one coherent well-oiled machine. The Marketing 2.0 model has finally accomplished this long sought after task by merging some components such as web development and mainstream media together to have a stronger effect in their marketing efforts.
Here is an example of how you can combine marketing components in a synergistic way:

Efficiency is obviously an important key here but let's also consider the cost savings as well. By having everything handled by a single source the company can reduce the cost of development in both print and web because all the resources for the individual projects are in a central location. Resources such as logos or various graphics are also in house and are in an original PNG/PSD format and easily editable. Text can easily be copied and pasted instead of retyped and all other media and data is easily at their fingertips without having to hunt through email or bothering another company or you the client to send information for completion of a project.
It is really clear to see how companies like Marketing Medley are thriving in this economy and steering larger businesses and corporations to themselves for all aspects of marketing. Companies that fail to merge core marketing 2.0 aspects are going to find themselves having trouble competing with those that have leveraged the marketing 2.0 model.

Marketing Effect of Mobile Devices

2008-07-16T13:29:00.000-07:00

Mobile devices are beginning to play a major role in marketing. Text, voice and email are only the basic functions of a mobile device compared to the remarkable applications that are coming out to enhance our lives. Now that most devices are web capable we can interact with almost anyone, anything and anywhere. Many users are now shutting off their home phone (land line) in favor of using just their cell phones. This means that they are carrying it around as a single source communication device and as such is a prime target for marketing.
Some questions you should ask of your company are;

What kind of mobile applications would be useful in capturing business?
How can you make a unique application that makes our company stand out as pioneers?
How can you deliver a mobile application that delivers or conveys relevant information about your company or product?

Now those questions are only application relevant, though, there is probably a more important question above all else;
Is my website mobile friendly/compatible?
Once you answer this question you will be on your way to tapping into an ever growing market.
Next week we will cover the synergistic aspect or Marketing 2.0

What is Marketing 2.0?

2008-07-10T14:46:00.000-07:00

Marketing 2.0 is the latest integration of all aspects of print media, web development & marketing, mobile media & creative media. All of these marketing components work together synergistically to improve both your presence and your brand identity.
Below is an illustration of the Marketing 2.0 Model:

An important item that you should note is the user interaction This is a major key to marketing that is often overlooked. When it comes to web design, it is exactly that; just a design. In a Marketing 2.0 model, a website will have a completely interactive interface allowing potential customers to "use" the website rather than just view it.
The most important question that you should be asking about your company is, "Does all of our marketing work synergistically?" In another words, does your marketing cross over between media or is it just all over the place?

Marketing 2.0

2008-06-24T14:24:00.000-07:00

Web development firms are beginning to take web design, technology and marketing to a whole new level. Companies like Why Not Design and its subsidiary, Why Not Domains, has developed a strategy that marries web-based marketing, print advertising and branding development into one complete service while also, as a full-service design firm, handles total web development, database design, web applications & multimedia. Companies like Why Not Design sees itself as a your company's Marketing & Technology Partner. This partnership allows for businesses to cut the costs of multiple outside marketing sources while simultaneously creating a more efficient marketing department. The cost effective use of companies like these are key to expanding your current marketing campaigns and to acquire a higher Return-on-Investment (ROI). Marketing 2.0 is the way businesses are turning to become more cost effective, streamline both marketing & technology departments and to begin bridging the gap between web-based and print-based media and other technologies. More information about what Marketing 2.0 is and how it will radically change your marketing strategy for your business or organization will be available next week.