Synergistic Marketing

Corporations both large and small and businesses of all kinds have been looking to find a way to bridge all the different aspects of marketing together into one coherent well-oiled machine. The Marketing 2.0 model has finally accomplished this long sought after task by merging some components such as web development and mainstream media together to have a stronger effect in their marketing efforts.
Here is an example of how you can combine marketing components in a synergistic way:

Efficiency is obviously an important key here but let's also consider the cost savings as well. By having everything handled by a single source the company can reduce the cost of development in both print and web because all the resources for the individual projects are in a central location. Resources such as logos or various graphics are also in house and are in an original PNG/PSD format and easily editable. Text can easily be copied and pasted instead of retyped and all other media and data is easily at their fingertips without having to hunt through email or bothering another company or you the client to send information for completion of a project.
It is really clear to see how companies like Marketing Medley are thriving in this economy and steering larger businesses and corporations to themselves for all aspects of marketing. Companies that fail to merge core marketing 2.0 aspects are going to find themselves having trouble competing with those that have leveraged the marketing 2.0 model.