Marketing Effect of Mobile Devices

Mobile devices are beginning to play a major role in marketing. Text, voice and email are only the basic functions of a mobile device compared to the remarkable applications that are coming out to enhance our lives. Now that most devices are web capable we can interact with almost anyone, anything and anywhere. Many users are now shutting off their home phone (land line) in favor of using just their cell phones. This means that they are carrying it around as a single source communication device and as such is a prime target for marketing.
Some questions you should ask of your company are;

• What kind of mobile applications would be useful in capturing business?
• How can you make a unique application that makes our company stand out as pioneers?
• How can you deliver a mobile application that delivers or conveys relevant information about your company or product?

Now those questions are only application relevant, though, there is probably a more important question above all else;
Is my website mobile friendly/compatible?
Once you answer this question you will be on your way to tapping into an ever growing market.
Next week we will cover the synergistic aspect or Marketing 2.0